Tis the season for joy and a great time for radio stations to further connect with listeners through social media.
A survey revealed that approximately 34% of shoppers plan to use social media platforms to search for, or purchase, Christmas presents this holiday season. That’s a good reason for your radio station to step up its social media game this month!
Here are 5 ways your radio station can amplify its social media presence this Christmas season and meet listeners where they’re spending time:
- Dress Up
Add a Christmassy element to your station’s logo. This small update will show your listeners that your radio station is current with the season and that likely, your on-air content will be geared for the holidays as well. Then, update the cover photo on your radio’s social media pages. (Need ideas? Google “radio station Christmas logos.”)
- 12 Days of Something
Create a series of holiday themed content – from Bible verses to quotes from programmers your station airs, there are a lot of creative ways to implement this idea!
- Get Cooking
Though radio stations aren’t connected with the food industry, food brings people together and Christmas time is a great opportunity to use food to share the personal side of your station team! Share favorite recipes from your staff (add a picture of them – even from their own kitchen). Content with a personal element is a great way to show off your star team and show your listeners the real people behind the scenes and on-the-air!
- Say “Cheese”
Invite your staff and listeners to post their Christmas pictures and tag the station . . . then, share their posts! (You might consider using a designated hashtag incorporating your station call letters and/or on-air ID followed by “Christmas.)
- Ta-Da!
Make a reel to show off your station and studio’s Christmas decorations. Keep in mind that reels don’t have to be flawlessly produced mini movies – don’t be afraid to leave in a blooper or two! Start by taking a few quick videos (vertically), go to Instagram, scroll through Reels and use a Christmas reel template to upload your content. (You can also follow Instagram’s step-by-step instructions on how to create a reel.)
As you share the joy of Christmas with your listeners on-air, be sure to do the same on your social platforms and you may find your station has some new followers, and listeners, just in time to ring in the New Year!
